SOCIAL MEDIA ON FINANCIAL MANAGEMENT PRACTICES AMONG STUDENTS OF THE UNIVERSITY OF CAGAYAN VALLEY
The use of social media into financial management techniques has both benefits and drawbacks, influencing how people manage their money. On the one hand, it functions as a vast repository of financial knowledge, including easily available materials such as webinars, films, and articles that support financial literacy. By promoting conversations about money management, investment techniques, and budgeting, these platforms equip users with crucial financial knowledge. This study aimed to determine the role of Social Media on Financial Management Practices among the students of the School of Business Administration and Governance for the S.Y 2022-2023 of the University of Cagayan Valley. The study used a comparative descriptive survey design. The participants of this study were the selected students of the School of Business Administration and Governance using random sampling techniques. Frequency count and percentage distribution, mean and ANOVA were used in the treatment of the data gathered. Based on the findings of the study, the researchers concluded that in terms of financial behavior, the students acknowledge the influence of social media, with some experiencing increased spending and impulse buying. The School of Business Administration and Governance department or faculties may consider incorporating financial literacy programs into the curriculum to enhance students' understanding of financial management practices.
Financial Attitude, Financial Behavior, Social Media, Practices, Media Platforms, Social Media Exposure.