GENDER ASPECTS OF COMMUNICATION BEHAVIOR IN SOCIAL SERVICES
Men and women in many literatures have different styles of communication, which then also has an impact on their communication competence, not least in the field of social services. This study aims to determine the perspective of gender in social service communication. The respondents of the study were Sarjana Pendamping Desa Sejahtera (SPDS) as social workers at the Government of Hulu Sungai Selatan Regency, South Kalimantan Province, Indonesia, consisting of 90 women and 58 men. An evaluation of performance was carried out, and then 11 men and 11 women were selected in 11 sub-districts with the highest scores, The description of the answers to communication carried out in social services was analyzed for the number of words, and then 1 man and 1 woman who had the answers with the highest number of words carried out a substantive analysis of the answers to the description of communication in social services, which was carried out so that the program recipients understood so as to achieve their goals. Observations on the communication of 148 SPDS were carried out when communicating in social services to program recipients. Data processing uses descriptive statistic to describe words or combinations of words that are generally used to describe communication in social services. The results of the study found that in social services, both women and men use simple language that is easy to understand, polite, friendly, empathetic, open, and has good self-control skills so that social service programs provide awareness to program recipients to empower themselves.
Communication Style, Gender, Social Service.