PATHWAYS FOR GREEN HOTEL DEVELOPMENT MODEL UNDER LOW-CARBON ECONOMY: A CASE STUDY OF SOFITEL HOTEL IN GUANGZHOU
In the context of global warming, worsening energy crisis, and inflation, the development of green hotels is to seize the strategic commanding heights of low-carbon economy competition. Using grounded theory, this paper takes Sofitel Hotel as an example, adopts the interview research method to analyse the problems encountered by the hotels in the process of green hotel development. Thus, the green ecological model of government-hotel-consumer joint management under a low-carbon economy is proposed. The government should increase publicity efforts and set up a guaranteed system. Hotels should strengthen green services, innovate green catering design, improve personnel training mechanisms, and ensure a secure transition to renewable energy systems. Consumers should improve green awareness and develop green consumption habits.
Low-carbon economy, Green hotel, Grounded theory, Development model