MOTIVES, STRATEGIES AND COMMUNICATION BEHAVIORS ON ADOLESCENT GIRLS' SELF-PRESENTATION ON INSTAGRAM
This research focuses on how the motives, strategies and communication behaviors of adolescent girls in using Instagram social media in Jakarta. This is against the background that adolescent girls are the most social media users, especially Instagram, who use it as a virtual self-presentation medium through their form of communication behavior. This research study uses Erving Goffman's theory of Dramaturgy and the theory of identity communication from Micheal Hecht, and uses other concepts that support it. The research methodology used is qualitative with Alfred Schutz's phenomenological approach and the results of the study show that there are several motives underlying adolescent girls in presenting themselves on Instagram media through the front stage where women as actors have settings, performances, and their own groove to play their own roles that they want to show to their Instagram account followers as viewers. The setting they mean is the way they do to make the image they want to show successfully captured by the followers as they want. They have a specific strategy in managing messages that are expected to grow in others, in other words they all want to be 'seen' according to their goals.
Behavior, Communication, Social media, Teens, Women