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Original Research

THE ROLE OF TECHNOLOGY IN ENABLING SUSTAINABLE BUSINESS PRACTICES: A REVIEW OF CHALLENGES AND OPPORTUNITIES

Dr. BHAWNA SINGH

Vol 18, No 03 ( 2023 )   |  DOI: 10.17605/OSF.IO/27NZ5   |   Author Affiliation: Assistant Professor, GNIT College of Management Greater Noida, INDIA.   |   Licensing: CC 4.0   |   Pg no: 1670-1684   |   Published on: 30-03-2023

Abstract

Sustainability has become a key priority for businesses as they recognize the importance of reducing their environmental impact and promoting long-term business success. Technology can play a critical role in enabling businesses to adopt sustainable practices and achieve their sustainability goals. However, the implementation of technology-driven sustainable business practices is not without challenges. This research paper explores the enables and challenges of implementing technology-driven sustainable business practices, highlighting the importance of developing a clear understanding of sustainability goals, working with stakeholders, developing effective implementation plans, building capacity and skills, and exploring financing options. By leveraging the enables and overcoming the challenges, businesses can adopt technology-driven sustainable business practices that promote sustainable development and create value for all stakeholders. While this study provides insights into the implementation of sustainable business practices, future research can further explore specific case studies, potential social impacts, risks, and emerging trends.


Keywords

Sustainability, Environmental impact, Business practices, Social Impact, ESG (Environmental, social and Governance), Emerging trends.