ANALYZING THE PATIENT’S PURCHASING DECISION BETWEEN CONVENTIONAL AND VIRTUAL MEDICAL CONSULTATION SERVICES USING A PANEL MODEL
Online medical consultation service is a telemedicine service that enables virtual connection to doctors for patients. It has been widely used by patients and has several potential benefits. Despite this, some patients continue to have reservations over consultation methods and results, the majority of which entail physician interaction. This research aims to examine the impact of patients' purchase decisions between conventional and virtual medical consultation services. Due to the expansion of healthcare apps and online platforms, individuals in several regions of the world may now get medical care from the comfort of their own homes. This study analyses and compiles user ratings for five major platforms that provide video consultations with board-certified doctors via computer and mobile device. All of these systems have huge user communities, including MDLive, Doctor on Demand, American Well, HealthTap, and Teladoc. The study's findings give proof for physicians to boost their online medical consultation service sales. Reputation, service pricing, service information volume, and service response speed of an online medical consultation service have a good effect on the doctor's overall service revenue, hence bolstering the doctor's income growth. This study's findings are useful for understanding how people digest information while buying online medical consultation services. Our results add to the existing literature on service feedback in telemedicine marketplaces and give relevant stakeholders with information on how to develop an effective feedback system to enhance patients' service experience and doctors' involvement.
Online Medical Consultation Service, Doctor's Reputation, Service Price, Service Information Volume and Service Response Speed