THE EFFECT OF WEBSITE QUALITY ON RALALI.COM VISITORS' PURCHASE INTENTION USING E-TRUST AS A MEDIATION VARIABLE
Internet users in Indonesia from year to year are showing very rapid growth. The rapid development of internet technology makes innovation a force for change in people's lifestyles. Technological developments have also triggered the emergence of an innovation for companies and business people in opening online-based businesses such as e-commerce, which are felt to generate benefits such as saving time and business costs. Ralali.com is one of the business-to-business (B2B) e-commerce companies that has taken advantage of this opportunity. This study examines the causal relationship between the variables that were modeled using the Structural Equation Modeling (SEM) research framework using LISREL 8.8 software. The respondents employ a total of 200 people. This data collection is done by distributing online questionnaires through Google Forms. The results of this study show that local quality variables affect e-credit. E-trust affects willingness to buy. Website quality affects purchase intention. Website quality affects purchase intention which is mediated by e-trust. It is hoped that the results of this study can be used as an evaluation of e-commerce to improve the quality of consumer trust and the intention of website visitors.
Website Quality, Ease of Use, Usefulness, Entertainment, Complementary Relationships, Electronic Trust (E-Trust), Purchase Intention