Overview

Original Research

VALUATION OF EFFICIENCY VALUE AND ITS IMPLICATIONS ON RETURN ON ASSETS OF SHARIA COMMERCIAL BANKS? EVIDENCE FROM INDONESIA

BAMBANG SANTOSO 1, LUQMAN HAKIM 2, and YULI ZAIN 3.

Vol 18, No 03 ( 2023 )   |  DOI: 10.17605/OSF.IO/UXRF4   |   Author Affiliation: Doctoral Program, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia 1; IPMI International School, Jakarta, Indonesia 2; Politeknik Krakatau, Banten, Indonesia 3.   |   Licensing: CC 4.0   |   Pg no: 2069-2089   |   Published on: 30-03-2023

Abstract

Following the descriptions above and the analysis and interpretation of the data described earlier, it can be concluded that people significantly affect customer loyalty. Planet has no significant effect on customer loyalty. Profit has no significant effect on customer loyalty. Product has no significant effect on customer loyalty. Price has a significant effect on customer loyalty. The place has a significant effect on customer loyalty. The promotion has a significant effect on customer loyalty. Sustainability Marketing is represented by three variables, namely People, Planet, Profit, and Customer Value, which are represented by four variables, namely Product, Price, Place, and Promotion, which significantly affect customer loyalty. Of the seven variables, two are the most influential: People and Promotion.

Keywords

Return on Assets, Efficiency Value, Data Envelopment Analysis, Sharia Commercial Banks