THE EFFECT OF ENVIRONMENT AWARENESS, TOURIST ATTRACTION, ENVIRONMENT KNOWLEDGE ON ENVIRONMENT BEHAVIOR AND INTENTION TO VISIT TURTLE CONSERVATION IN BALI, INDONESIA
Tourism is a vital economic sector in Indonesia. Currently, a new tourism mode is the development of conservation-based eco-tourism, one of which is the Sindu Dwarawati Turtle Conservation. Sindu Dwarawati Turtle Conservation is a turtle conservation program conducted in Sindu, an island in the province of East Nusa Tenggara, Indonesia. This program aims to protect and increase the island’s turtle population and public awareness about the importance of turtle conservation. This study aims to see the effect of environmental awareness, environmental knowledge, and tourist attraction on environment behavior and intention to visit Sindu Dwarawati Turtle Conservation. This research is quantitative research using the purposive sampling method. The number of samples in this study is 200 respondents. The results of the data obtained were then analyzed using SmartPLS. The study results explain that environmental awareness, knowledge, and tourist attraction influence environmental behavior, and environmental behavior significantly positively influences the intention to visit Sindu Dwarawati Turtle Conservation.
Environment Awareness, Environment Knowledge, Tourist Attraction, Environment Behavior, Intention to Visit, Sindu Dwarawati Turtle Conservation