THE LEVEL OF TOURIST VISITS TO LOVINA TOURISM AREA DURING THE NEW NORMAL PERIOD
Lovina Tourism Area is the most famous tourism area in North Bali. In this new normal period, Lovina Tourism Area will begin to adjust to tourism regulations in the new normal period. This study aims to analyze the level of tourist visits in the Lovina Tourism Area during the Covid-19 pandemic. This study was designed with a descriptive method. The research used a descriptive analysis technique. The sample in this study uses a purposive sampling technique with 20 tourists as respondents in each tourist attraction. The results of this study indicate that the level of tourist visits in the Lovina Tourism Area fluctuated during the Covid-19 pandemic with the Penimbangan Beach tourist attraction having the highest number of tourist visits while the Kalibukbuk Buddhist Site and Tua Tigawasa tourist attraction objects did not have the number of visits. tourists during the Covid-19 pandemic. Tourist visits to the Lovina Tourism Area during the Covid-19 pandemic were higher on certain days such as Saturdays, Sundays, holidays and religious holidays.
Tourism, Tourist Visits, New Normal, Covid-19 Pandemic