Overview

Original Research

SUSTAINABLE TOURISM PRACTICES: TOURIST SUSTAINABLE BEHAVIOR INTENTION IN NORTH SULAWESI INDONESIA

IMELDA WELLIN JULIANA OGI 1, MERINDA HERRARI CHRISNUARTANTI PANDOWO 2, ADITYA CHRISNUARDHANA PANDOWO 3, RAYMOND FESTUS ROMBOT 4, DEISY AGNES JUITA PERTIWI PANGKEY 5, and JACLINE INDRIANY SUMUAL 6.

Vol 20, No 04 ( 2025 )   |  DOI: 10.5281/zenodo.15295351   |   Author Affiliation: Sam Ratulangi University, Indonesia 1;2;6; Universitas Negeri Manado, Indonesia 3; Politeknik Negeri Manado, Indonesia 4; Universitas Kristen Indonesia Tomohon, Indonesia 5.   |   Licensing: CC 4.0   |   Pg no: 297-+311   |   Published on: 28-04-2025

Abstract

The emergence of sustainable tourism aims to balance of meeting the needs of tourists, preserving the environment, and the well-being of local communities. This study examines tourists’ sustainable behavioral intentions when visiting destinations in North Sulawesi, focusing on the relationships between destination personality, destination attachment, and self-congruity. This study employed a quantitative research approach and utilized a correlational research design to examine the relationships among the proposed variables. To ensure the findings could be generalized, a sample of 250 respondents was selected using a convenience sampling method. The findings confirm that destination personality influences both destination attachment and self-congruity, however, destination personality, destination attachment and self-congruity do not directly drive sustainable behavior intention.

Keywords

Sustainable Behavioral Intention; Destination Personality; Destination Attachment; Self-Congruity.