COMMUNICATION OF PUBLIC SERVICES OF PRESIDENTIAL CANDIDATES IN SHAPING THE FORM OF BUREAUCRACY
Whenever a government undergoes a change, policies are inevitably subject to alteration. The legacy of the previous administration is often deemed irrelevant and necessitates modification. However, it is essential to recognize that altering policies equates to changing the foundation of existing public services. Consequently, adjustments must be made on various fronts, as the transformation will impact the appearance of services provided by the bureaucracy. In light of this, the policy trends anticipated for 2024 and the subsequent five years can be gleaned from the communications conveyed by presidential candidates during the presidential election campaign (PILPRES). The three current contenders for the presidency have outlined the policies they intend to implement if victorious in the upcoming election. While some candidates express their commitment to maintaining existing policies, others have communicated their intentions to fundamentally alter them. Therefore, this research aims to as certain the trajectory of policies over the next five years in alignment with the vision and mission of the three pairs of presidential and vice-presidential candidates. The chosen approach is a qualitative method employing media content analysis. The findings reveal that, based on the communications presented to the public during the campaign, a victory for the presidential-vice presidential candidate pair Prabowo-Gibran would result in a transformation of both bureaucracies. Conversely, if the contest is won by the presidential-vice presidential candidate pair Anis-Muhaimin or Ganjar-Mahfud, a different set of changes in bureaucratic structure and appearance is anticipated.
Public Service, Policy, Communication, Presidential Election, Bureaucracy.