A STUDY ON THE KEY FACTORS FOR CONTINUED USE OF THE LANGUAGE TRAINING APPLICATION “VIOBOK” BY HEARING-IMPAIRED PEOPLE IN THE DIGITAL ERA
In today's highly competitive business environment, customer experience is considered one of the key factors for the success of corporate products. Many companies have begun introducing the NPS (User Net Promoter Score) tracking system to create an enterprise operation system with user experience as the core. For competitive language training app platforms, enhancing user stickiness and increasing the willingness for continuous use is key to future development. This study starts from the perspective of user experience to investigate the key factors influencing the willingness of individuals with hearing impairments in Shanghai, China, to continue using the language training application "Viobook". By integrating the Technology Acceptance Model (TAM), Means-End Theory, Social Learning Theory, and theories related to user experience, a model of the factors influencing the continued usage intention of users on language training app platforms has been constructed.
Language Training Application; Continuous Usage Intention; User Experience; Technology Acceptance Model.