Overview

Original Research

TOURIST SATISFACTION WITH QUALITY ATTRIBUTES OF AGRITOURISM DESTINATIONS

NGUYEN QUANG VINH 1, and NGO TRONG TUAN 2.

Vol 19, No 04 ( 2024 )   |  DOI: 10.5281/zenodo.10986238   |   Author Affiliation: University of Labour and Social Affairs, Hanoi, Vietnam 1; Electric Power University, Hanoi, Vietnam 2.   |   Licensing: CC 4.0   |   Pg no: 364-371   |   Published on: 16-04-2024

Abstract

The study aims to rank tourists' satisfaction with quality attributes of agritourism destinations. Through a survey of 176 tourists at agritourism destinations in Hanoi, the study used a fuzzy approach to evaluate tourist satisfaction through the gap between expectations and perceived value of quality attributes of agritourism destinations in Hanoi. The research results show that the three indicators with the highest rankings belong to VH4 "Agriproducts", ranked second is the DT5 "Experiential Activities" and ranked third belongs to CT3 indicator "Cultural tour program". Besides, we can also see the three lowest-ranked indicators and the gap between satisfaction and expectations with a (-) sign included. Ranked at number 17 is the VH5 indicator "Monuments." Ranked at number 18 belongs to CT6 "Guide tour," ranked at number 19 belongs to DT2 "Internal amenities.""

Keywords

Satisfaction, Expectations, Perceived Value, Agritourism Destination, Fuzzy Method.