DISSEMINATION OF HALAL FOOD INFORMATION ON SOCIAL MEDIA PLATFORMS: AN OVERVIEW OF LITERATURE
The virtual community is an assemblage of individuals networking and sharing information through social media on the internet. Virtual communities of halal lifestyle advocates generate and disseminate content extensively via social media to foster public awareness regarding halal food. This article is based on a systematic review examining the sharing of information and halal food. The review encompasses findings from studies and publications spanning a decade from 2011 to 2021. This review was conducted to assess gaps in previous research and to explore the future of studies examining the sharing of halal food information. Forty-seven scholarly articles on information sharing on social media, halal food, and virtual communities were reviewed. The results mapped out the main methods, theories, and themes, which were then categorized and further analyzed. The analysis revealed several dominant themes, including motivation, roles, credibility, sentiment in messages, and information directing action and community engagement on social media. Virtual communities hold considerable potential as platforms for information exchange among members concerning halal food, with social media emerging as a favored channel. It can be inferred that fresh analyses concerning the dynamics of interaction in sharing halal food information within virtual communities are pertinent and warranted.