Overview

Original Research

ENHANCING BATH SERVICE QUALITY FOR ELDERLY SATISFACTION: INSIGHTS FROM CHONGQING, CHINA

TANG LING 1, BENJAMIN CHAN YIN FAH 2, and PRIYA SUKIRTHANANDAN 3.

Vol 19, No 04 ( 2024 )   |  DOI: 10.5281/zenodo.10973195   |   Author Affiliation: School of Business and Management, Cyberjaya University, Malaysia. Chongqing College of Finance and Economics, China 1; Universiti Tun Abdul Razak, Malaysia 2; School of Business and Management, Cyberjaya University, Malaysia 3.   |   Licensing: CC 4.0   |   Pg no: 271-282   |   Published on: 15-04-2024

Abstract

This study investigates the satisfaction of bath service quality among the elderly in Chongqing, China, with a focus on understanding the factors influencing participant satisfaction. Data from 2000 participants were analyzed using correlation analysis to explore the relationship between various factors related to bath service and participant satisfaction. The results revealed a strong positive correlation between service quality ratings and participant satisfaction scores, highlighting the importance of prioritizing service quality improvement efforts. Additionally, moderate positive correlations were observed between participant satisfaction and caregiver knowledge and skills, professionalism, workflow efficiency, product standards, and equipment usage. While publicity and promotion efforts and service pricing showed weaker positive correlations with participant satisfaction, they still contributed to overall satisfaction levels. These findings emphasize the multifaceted nature of factors influencing satisfaction levels among elderly individuals receiving bath services. By addressing these factors comprehensively, healthcare organizations and policymakers can enhance the overall satisfaction and well-being of elderly individuals receiving bath services in Chongqing, China.

Keywords

Elderly, Bath service, Quality, Satisfaction.