DIGITIZATION OF PT.XYZ TEXTILE PRODUCT PROMOTION IN BANDUNG CITY
This research has the objective to explore the impact of digitizing promotional activities at PT.XYZ in enhancing sales volume. PT.XYZ, a well-known textile company in Bandung, employs a descriptive qualitative method for this research. Data were gathered from observations, interviews, and literature studies, including journal references and data tables. The outcomes revealed that PT.XYZ experienced a decline in sales due to inadequate digital promotion. Consequently, PT.XYZ implemented a digital promotion strategy through marketplaces and social media networks, adopting a 4P marketing mix strategy executed via online platforms. The digitization of PT.XYZ’s promotions has successfully increased sales, with the company consistently collaborating with influencers to capture audience interest and maximizing digital promotion budgets for effective sales growth.
Digitalisation, Promotion, Sales.