THE INFLUENCE OF MINDSET, FINANCIAL LITERACY, PSYCHOLOGY AND INFORMATION TECHNOLOGY ON PURCHASING DECISIONS AND STOCK PURCHASE SATISFACTION ON INDONESIAN STOCK EXCHANGE INVESTORS IN EAST KALIMANTAN
This research aims to prove and analyze the influence of mindset, financial literacy, psychology, information technology, purchasing decisions and investor satisfaction in purchasing in East Kalimantan. The population was 10,592 active investors, and the sample in this study consisted of 384 respondents/investors. Data were collected through a questionnaire instrument using statements with a Likert scale of 1-5. The analysis technique uses Structural Equation Modeling (SEM) with WarpPLS. The results of the data analysis prove that mindset has no significant influence on investors' share purchase decisions in East Kalimantan. Still, the mindset significantly impacts investor satisfaction in purchasing shares in East Kalimantan. Financial literacy significantly affects investors' share purchase decisions in East Kalimantan, but financial literacy has an insignificant impact on investor satisfaction in purchasing shares in East Kalimantan. Psychology substantially influences purchasing decisions and satisfaction with investors' share purchases in East Kalimantan. Information technology does not significantly affect investors' purchase decisions regarding shares in East Kalimantan, but it substantially affects investor satisfaction in purchasing shares in East Kalimantan. Purchasing decisions do not significantly affect investor satisfaction when buying shares in East Kalimantan. The advice is to continue to provide regular guidance regarding forming a positive mindset, helping to improve financial and psychological understanding to investors, both old and new. Based on the results of this research, direct guidance will increase the value of purchasing decisions and investor satisfaction in purchasing shares in East Kalimantan.
Mindset, Financial Literacy, Psychology, Information Technology, Purchasing Decisions, Satisfaction.