MULTIDIMENSIONAL PERSPECTIVE OVER THE TOP AND MOBILE NETWORK OPERATOR: COMPETE AND COINCIDE
Mobile telecommunication is a developing technology, made possible by internet technology based on digital platforms and sophisticated devices to enable users to access various media content without time or space limits. The emergence of over-the-top OTT service platforms has revolutionized the telecommunications industry, requiring operators to upgrade their networks with cutting-edge technology to provide high-speed data access, broad coverage, and consistent network quality. This study aims to identify OTT services and determine their effect on reducing ARPU. This research seeks to find a solution to the challenge of reducing operator ARPU in the emergence of OTT services, while at the same time realizing the need to monetize services by OTT players. The Regulatory Impact Analysis model is used to show that regulation is needed for OTT that combines MNO business with commercial OTT such as e-commerce. OTT, which has a social and non-commercial focus, should not be treated the same. The government has given permission for OTT to set up a representative office in Indonesia, it requires an agreement and procedures for the relationship between MNO and application, content and platform providers, and MNO rates must be differentiated based on the type of data accessed. Network administrators should create tools to identify data and URLs to prevent MNOs from being harmed by international OTT services.
Over The Top, Online Consumer Behavior, Cellular Operator, Regulatory