IMPLEMENTATION OF PEOPLE'S MARKET MANAGEMENT POLICY IN INDONESIA (CASE STUDY OF BLIMBING PEOPLE'S MARKET IN MALANG CITY - INDONESIA)
This study aims to analyze the implementation of people's market management policies based on Standard Operating Procedures (SOP) and Indonesian National Standard (SNI) 8152-2015 concerning the People's Market. This qualitative case study explores the management of the people's market, through in-depth interviews, observations, and documentation of those who know the management of the Blimbing People's Market. The theory used is Policy Implementation according to Charles O. Jones, which consists of organizing, interpreting, and implementing. The findings show that the management of the Blimbing People's Market has run optimally, but the differences in policy implementation theories are still some that have not been fulfilled. In the field of organization, the division of Main Duties and Functions of the Work Unit is still unclear, for example, the administration makes levy withdrawals, even though the administration is only in charge of managing market correspondence and merchant correspondence. At the interpretation stage, there was a lack of optimal socialization of Standard Operating Procedures (SOP) and Public Market. As a result, at the implementation stage, the development of the Blimbing market was delayed, market damage, selling beyond the predetermined limit, damaged roads, and leaking roofs when it rained was the implementation of suboptimal market manager policies, even though levies continued to be requested to traders. Based on the findings of this study, policymakers should immediately discuss the Management and development of the Blimbing People's Market, considering the physical condition of the market that has been severely damaged and the non-fulfillment of SOP and SNI in the Blimbing People's Market.
Policy Implementation; People's Market; Policy Analysis