THE ROLE OF BUSINESSMEN IN DEVELOPING LOCAL WISDOM-BASED TOURISM IN ATAURO DISTRICT OF TIMOR-LESTE
This research aims at reviewing business opportunities and challenges in developing local wisdom-based tourism in Timor-Atauro Leste's District. This qualitative study collects data through observation, interviews, and literature review. The observation activities used the emic method because this research emphasizes ecotourism. Direct community involvement and integration can categorize cultural phenomena according to residents. In determining the informants, the authors chose the snowball technique so that parties outside the research location who are seen to understand and understand certain cases or events needed as resource persons can be interviewed to obtain research data. It is found that business people have an important role in developing the Timor-Leste tourism industry based on local wisdom in the Atauro District by knowing the opportunity and challenge.
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