ROLE OF DEMOGRAPHIC VARIABLES ON THE TECHNOLOGICAL BARRIERS IN SMALL SCALE WOMEN ENTREPRENEURS WITH REFERENCE TO PRAKASAM DT - AN EMPIRICAL STUDY
Women entrepreneur defined as a single or group of women who are Initiate, Plan, Execute, Organize, and Run an enterprise by rejuvenating their knowledge and skills. Women entrepreneurs possess a significant contribution in development of economic environment of Country. In India the no of Women Entrepreneurs are less due to many barriers. The Govt is encouraging women towards to entrepreneurships by offering different schemes even though Political, Economic, Social and Technological factor are affecting them especially in rural areas. In addition to this coronavirus disease 2019 (COVID-19) impacts on small business vary badly and caused a economic crisis to budding entrepreneurs. In this research study, we try to explore the impact of COVID-19 pandemic on the women entrepreneurs in prakasam dt by, focusing on two questions. First, To Explore the Problems faced in SSWEs, Second, To Probe the impact of Demographic Variables on the Technological Barriers in Small Scale Business run by women. Descriptive research is done at randomly selected small scale women entrepreneurs’ prakasam district. By observing 180 people, questionnaire is given to 159, and collected from 68 people. To analyze the data Individual Sample T-test, ANOVAs, Factor Analysis are used. The results suggested that the pandemic had affected the small business in rural areas and caused massive dislocation of their businesses due to lagging of digital illiteracy.
Women Entrepreneur, Technology, COVID-19, Rejuvenation Descriptive Research, Sample T-test, ANOVAs, Factor Analysis