CENTRALITY OF ENVIRONMENTAL COMMUNICATION BETWEEN TOURISM STAKEHOLDERS (CASE STUDY OF LEMBEH STRAIT, BITUNG CITY, NORTH SULAWESI)
This study was motivated by the impact of Covid 19 on tourism recovery in the Lembeh Strait, Bitung City. Various government efforts were carried out to encourage the recovery, but the inequality of vision in the delivery of environmental communication from a number of 17 stakeholders involved in the restoration of Lembeh Strait tourism, caused the message to be conveyed in rebuilding tourism in the Lembeh Strait for prospective tourists to be not conveyed effectively. Thus, this study is intended to understand the pattern of communication between stakeholders who are interested in rebuilding marine tourism in the Lembeh Strait, by compiling a pattern of coordination between stakeholders who are interested in rebuilding marine tourism in the Lembeh Strait. This research uses quantitative approaches and mixed methods. This study resulted in the finding that the Tourism Office is the most recognized (1 3 relationships), closest (ndegree 0.867), and most influential (ndegree 0.882) in the network. This study also produced a coordination structure to improve the integration of relationships between stakeholders.
Lembeh Strait, environmental communications, stakeholders, UCINet.