DESTINATION MARKETING COMMUNICATION MODEL BASED ON TOURIST ATTRACTION AND HIERARCHY OF TOURIST NEEDS IN BOGOR REGENCY TOURISM VILLAGES
has 469 tourist villages, 49 are in Bogor Regency. Tourist villages must build an attractive destination brand. They identify the Hierarchy of Tourist Needs for Visiting Tourist Villages and design a Tourism Marketing Communication Model to promote sustainable tourism villages. This research aims to create a Tourism Village Marketing Communication Model in Bogor Regency. Data collection methods include observation, in-depth interviews, and Focus Group Discussions. The results of research on the attractiveness of tourist villages found five unique elements for developing a destination brand: natural beauty (ecotourism) and agrotourism, tourism based on learning with nature (edutourism), arts and culture attractions and learning (cultural tourism), adventure in nature (adventure), and creative economy learning. The results of mapping the hierarchy of tourist needs that were fulfilled were only level 1, the satisfaction of the five senses enjoying the tourist village. Level 2 emotional touch in the form of joy and beautiful memories. Level 3 is interaction with residents and tourist village facilities. Level 4 in the form of satisfaction for tourists' self-development and level 5 of tourists' self-actualization has not been fully fulfilled.
Tourist Attraction, Tourist Village, Destination Branding, Hierarchy of Needs, Marketing Communication.