APPLICATION OF DENISON'S MODEL IN CORPORATE CULTURE ANALYSIS: EVIDENCE FROM ELECTRONICS ENTERPRISES IN HANOI CITY
This study proposes utilizing the corporate culture model implemented by Denison to assess the corporate culture within the electronics enterprises in Hanoi. To effectively implement this model the authors suggests employing quantitative research technique, including exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). The study conduct the survey with 300 employees in electronics enterprises in Hanoi. The study model's reliability, discriminant validity, convergent validity, and appropriateness are ensured precision. The results show the limitations and vulnerabilities regarding consistency, flexibility, and mission. Based on examining the horizontal and vertical lines within the Denison model, the analysis findings indicate that the company exhibits traits of introversion and flexibility.
Denison Model, Corporate Culture, Electronics Enterprises, Hanoi.