OPTIMIZING LECTURER PERFORMANCE AT PRIVATE UNIVERSITIES IN LAMPUNG: THE ROLE OF MOTIVATION, LEADERSHIP, ORGANIZATIONAL CULTURE, DIGITAL INFORMATION, AND CAREER DEVELOPMENT THROUGH COMPETENCE IMPROVEMENT
Purpose: This study wanted to investigate whether the proposed factors could be implemented as a system in a performance improvement model, so this study aimed to empirically determine the influence of motivation, leadership, organizational culture, career development, and digital information on improving performance through the mediator competence variable. Methodology/approach: This study was explanatory research, research to determine and explain the influence between the variables under the study. This study used motivation, leadership, organizational culture, digital information, career development, and competence variables to explain lecturer performance variable. This study had a descriptive characteristic with a quantitative approach in which the scores were generated through an annotated statistical submission Results/findings: The results section covered a general description of the object, characteristics of respondents, variable descriptions and indicators as well as the results of analysis of variables. In addition, this section explained the results of the analysis of the influence of exogenous and endogenous variables examined in the structural equation model. The variables in this study included motivation (X1), leadership (X2), organizational culture (X3), digital information (X4), career development (X5), competence (X6), and lecturer performance (Y). Limitations: This study only focused on the influence of motivation variables, leadership, organizational culture, digital information, and career development on lecturer performance, with competence variable as a mediating or intervening variable. This study was conducted at 13 private universities in Lampung Province. This study also focused on the perceptions of non-certified lecturers at private universities. Contribution: The results of this study are expected to support human resource management theory. Human resource management is a design of activities that includes procurement and coordination of human resources. This study can be a reference for other parties who need information and insight about lecturer performance. Regarding practical benefits, the results of this study can be useful for private higher education administrators in formulating lecturer performance improvement programs by considering motivation, leadership, organizational culture, digital information, career development, and lecturer competency factors. Novelty: The novelty of this study is the use of digital information because previous studies have not revealed the influence of digital information on performance mediated by competence. Another reason for using digital information is that digital information is important for professional and academic success (Sparks et al., 2016), encourages changes in thinking (Berman, 2017a), improves communication and access to information resources (Madon & Krishna, 2018), and supports the integration of motivation, leadership, organizational culture, digital information and career development factors in a lecturer performance improvement system. This is because digital information has a significant correlation with social interaction, trust, and benefit sharing (Müller et al., 2020).
Performance, Private Universities Lecturers, Lampung, Higher Education, Competence.