Overview

Original Research

TALENT TRAINING AFFECTING OPERATION MANAGEMENT OF CHEERLEADING COMPETITION EVENT IN YUNNAN PROVINCE

BO SONG 1, SUPITR SAMAHITO 2.

Vol 19, No 02 ( 2024 )   |  DOI: 10.5281/zenodo.10754287   |   Author Affiliation: Doctoral Student, Innovation Management College, Suan Sunandha Rajabhat University, Bangkok. Email: s63484950026@ssru.ac.th , 825114780@qq.com 1; PhD, Associate Professor, Sport Management, College of Innovation Management, Suan Sunandha Rajabhat University, Bangkok. *Corresponding Author Email: supitr.sa@ssru.ac.th 2.   |   Licensing: CC 4.0   |   Pg no: 1279-1291   |   Published on: 29-02-2024

Abstract

With the popularization and rapid development of Cheerleading in Yunnan Province, Cheerleading competitions

at all levels in Yunnan Province have been carried out, and gradually become mature. This study aims

to explore the development and management of Cheerleading Events in Yunnan Province. It emphasizes the

importance of sports management dynamics, focusing on factors such as organizational structure, talent training,

event training, and operational management. This study has an in-depth understanding of the Operation

Management system, improves and standardizes the management mechanism, so as to promote the sustainable

development of Yunnan Cheerleading event. So as to provide a theoretical basis for the high-quality development

of Yunnan province Cheerleading competition in the future. The method used was a mixture of qualitative and

quantitative research methods, using semi-structured in-depth interviews with experts. Quantitative research

in the form of questionnaire survey to collect data of research participants, using the method of statistical

analysis to analyze the questionnaire collected data, including descriptive statistics, correlation analysis and

regression analysis, the research question for a comprehensive exploration, for the region Cheerleading event

Operation Management provides valuable insights. The results show that: 1) Discuss the relationship between

the variables in the model through a focus group composed of relevant experts in Cheerleading events. Through

the discussion, the influencing factors affecting the Operation Management of Yunnan Province Cheerleading

Events are determined.2) This study shows that the organizational structure, talent training, event training

and Operation Management have a significant influence, and there is a positive correlation with each other.3)

Focus group meeting with our team of Cheerleading event Operation Management experts not only validates

the core structure of our quantitative model, but also provides key improvements and new ways to explore

Keywords

Talent Training; Cheerleading Competition Event; Operation Management; Yunnan Province.