MODELING THE DECISION-MAKING PROCESS FOR SHARIA-COMPLIANT PROPERTY PURCHASE AT PANGLIMA PROPERTINDO PROJECT SAMARINDA: A QUALITATIVE APPROACH
The necessity of housing stands as a fundamental requirement, offering shelter, family nurturing, and social interaction. In the contemporary era, Islamic properties emerge as a solution for Muslims seeking Sharia-compliant housing ownership devoid of interest and conventional mortgages. Panglima Propertindo as a pioneer in Sharia property development in Samarinda introduces Sharia-based ownership schemes. This research delves into analyzing the decision-making framework for Sharia-compliant property purchases at the Panglima Propertindo project in Samarinda, East Kalimantan Province. Challenges include public acceptance issues and developer commitments to Sharia principles. The study identifies supporting factors like Sharia-compliant ownership and Islamic environmental concepts while inhibiting factors consist of incomplete information dissemination and confusion regarding Sharia property schemes. Analyzing via the Analytic Hierarchy Process (AHP) underscores Panglima Propertindo's pivotal role in being the preferred choice for Sharia-based property investments in Samarinda.
Decision Making, Sharia Property.