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Original Research

IMPLEMENTING ZERO WASTE CITIES OF PKK HARAPAN KITA IN BANDUNG CITY, INDONESIA

NURTRIANA RIZKAWATI 1, ENGKUS KUSWARNO 2, IRIANA BAKTI 3, and HENNY SRI MULYANI 4.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/5KEJM   |   Author Affiliation: Departement of Communication, Padjadjaran University 1,2,3,4.   |   Licensing: CC 4.0   |   Pg no: 2013-2021   |   Published on: 31-01-2023

Abstract

The issue is about the waste management is the most important problem we faced in the world. The problem is not the waste itself, but rather with PKK Harapan Kita Cadres (agent of change) behavior. This study examines whether Cadres PKK behavior have consistency and harmony between cognitive and behavior in the management waste conveyed through the Kang Pisman campaign, because the community has a tendency to get rid of or avoid the disharmony. The consistency of this behavior is later reviewed from Festinger's cognitive dissonance theory. The population in this research as many as 45 people who are cadres PKK (Family Welfare Programme) Harapan Kita RW. 02 in Bandung City, using non-probability sampling techniques by census, so that the entire of the population become the samples. The research used a simple quantitative experiment method to figure out how to determine the cognitive dissonance: The influence of the Kang Pisman campaign is forming the household plastic waste management behavior in Bandung City. The results showed the Kang Pisman campaign had the influence with a 95% level of confidence in forming the household waste management behavior. The indicators of the Kang Pisman campaign which has the effects reduce and reuse the waste.


Keywords

PKK Cadres, Zero Waste, Bandung