VACCINE DISCOURSE IN THE NARRATIVE OF SOCIAL MEDIA CULTURE IN INDONESIA
The pros and cons of vaccination in Indonesia are reflected through opinions in the online community as cultural artifacts, that each explains their arguments, ranging from issues of safety, effectiveness, religion, as well as conspiracy theories. The difference in perspective is expressed in different languages through social media culture which has increased in demand as a means of finding health information. This study aims to analyze the overall culture of online vaccine communities and understand the narratives of vaccine discourse in two Facebook groups, each representing anti-vaccine and pro-vaccine groups. Using a qualitative method with a virtual ethnography approach, this research uses the cyber media analysis method and refers to four different linguistic and psychological categories namely affective, social, medical and biological categories and ten different sub categories from Furini and Menegoni to gain insight into the language used for conversations regarding vaccination on social media. The results show that there are differences in the level of media space, media archive, media object, and experiential stories in the two communities, while results also show that the anti-vaccine Facebook group uses language that contains an element of anger, does not focus on certain health problems or certain diseases, and discussions that focuses on entities. While the language used by the pro-vaccine Facebook group contains more anxiety, is more focused on family cases, specific diseases or vaccines. Research findings are expected to assist health institutions in producing social media content with linguistic and psychological features that can distinguish information available in anti-vaccine and pro-vaccine groups.
anti-vaccine; facebook; pro-vaccine; social media culture; virtual ethnography