TASKS OF HIGHER EDUCATION MANAGEMENT MODERN METHODS OF MANAGEMENT, RESEARCH AND MARKETING STRATEGY OF INTERNATIONAL STUDIES ON THE INTRODUCTION OF A QUALITY MANAGEMENT SYSTEM IN THE PUBLIC EDUCATION SYSTEM
This article covers the peculiarities of the educational system of developed countries, advanced foreign experience in the field of modern education and innovative technologies: differential education in the blended learning foreign educational experience. The quality management system in the public education system of our country should be implemented using international experience in the introduction of Total Quality Management (TQM), ISO 9000, 9001). In the modern market of Educational Services, a situation has arisen that can be described as follows: the external environment is changing rapidly, becoming unstable; has a high level of uncertainty; the demand for Educational Services is differentiated, and the leading factor in its formation is the needs of students and their parents; educational organizations need the help of additional sources of financing. In order to improve the quality of education, state educational organizations are privatized or new private educational institutions arise. This process, in turn, generates strong competition. And the competitive environment requires a strong marketing strategy.
Standardization, Differential Education, Total Quality Management, Blended Learning, Innovation, International Experience, Educational Organization, Modern School, Strategic Management, School Mission, Marketing Strategy, Holistic Marketing