Overview

Original Research

SWOT ANALYSIS OF ECONOMIC IMPACT DEVELOPMENT OF POTENTIAL KUANTAN SINGINGI PACU JALUR TOURISM DEVELOPMENT

NYOTO 1, NICHOLAS RENALDO 2, and IRWAN EFFENDI 3.

Vol 18, No 02 ( 2023 )   |  DOI: 10.17605/OSF.IO/T58CF   |   Author Affiliation: Faculty of Business, Institut Bisnis Dan Teknologi Pelita Indonesia, Pekanbaru, Indonesia 1,2; Faculty of Fisheries and Marine Sciences, University of Riau, Pekanbaru, Indonesia 3.   |   Licensing: CC 4.0   |   Pg no: 1342-1349   |   Published on: 24-02-2023

Abstract

Pacu Jalur is a tradition of the people of Rantau Kuantan, Kuantan Singingi Regency, Riau Province. The cultural event Pacu Jalur causing an economic impact on the community and has the potential to generate economic activity and income for the community and local government. The economic impacts caused are financial transactions for MSME actors, the creative economy, retail traders, hotels and inns, parking, and other micro-enterprises. The study of the economic impact and potential for the development of cultural tourism on the Pacu Jalur was analyzed using a SWOT analysis technique (strengths, weaknesses, opportunities, and threats) systematically.

Keywords

Pacu Jalur, cultural tourism, economic impact, SWOT analysis, Kuantan Singingi