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Original Research



Vol 18, No 02 ( 2023 )   |  DOI: 10.17605/OSF.IO/XQFC7   |   Author Affiliation: Aquaculture Study Program, Faculty of Agriculture, Universitas Prof. Dr. Hazairin, SH, Jendral Ahmad Yani, Bengkulu City, Bengkulu Province, Indonesia.   |   Licensing: CC 4.0   |   Pg no: 1388-1398   |   Published on: 24-02-2023


Various businesses, including shrimp farming, to survive in global competition require a transformation in business orientation from a focus on products to customer satisfaction. Businesses with a customer orientation require a study of the production factors that drive a business so that the sustainability of the company activities being carried out can be examined. By using a descriptive method and conducting case studies on 21 respondents who own a Vannamei shrimp farming business in the Kaliwungu District, this study processed data classes composed of independent variables (ponds area, feed, seeds, labor, and insecticides) and dependent variables (production levels) using Statistical Package for the Social Sciences version 26 (SPSS v.26). The results are hoped to find out how production factors can influence optimal production results so that shrimp farmers in the Kaliwungu District can maximize their production factors. From all five independent variables, only seeds that positively affect the productivity of shrimp ponds in the Kaliwungu District; with a seed elasticity coefficient of 0.987, the increase of 1% of seeds with the assumption that the use of other production factors remains (Ceteris paribus) can cause an increase in Vannamei shrimp production by 0.987%. In contrast, other variables such as pond area, feeds, labor, and pesticides have no partially significant effect on the production of Vannamei shrimp. However, when all independent variables work together on the simultaneous test, it was found that the influence of production factors such as pond area, amount of feed, number of seeds, labor, and pesticides utilized in this study has a significant effect on the production of Vannamei shrimp business in the Kaliwungu District, Kendal Regency at a 95% confidence level. Given that the shape of resilience in the economic domain is very important so that the community can stand in its solid state, it is highly recommended for fishery business actors to understand the best business scheme so that their aquaculture business can produce optimal production by maximizing the variables of production factors.


Business orientation, Kaliwungu District, production factor, seeds