VARIATIONS IN THE AMOUNT OF CONSUMPTION AND CHANGES IN THE BEHAVIOR OF RICE CONSUMERS IN DETERMINING THE HIGHEST RETAIL PRICE POLICY IN SOUTH SUMATRA
This study analyzes the variation in the amount of consumption and changes in rice consumer behavior at the income level in setting HET in South Sumatra. The aim of the research is to produce a comparison of the amount of rice consumption based on the quality of rice at the household income level and to analyze changes in consumer behavior with different income levels in consuming rice. The research uses a survey method, and chooses consumer housewives as an example (sample). The result of the analysis is that there are significant differences in the quality of Medium and Premium rice in consumer household consumption. There is a change in rice consumption behavior where the proportion of rice expenditure before setting the HET for rice is influenced by fish commodity prices, household rice supplies, area, household education and moderate income. After setting the HET for rice, consumption of rice is influenced by the price of the rice itself and the prices of several other commodities such as meat and fish. In general, there was a change in response to consumption patterns as a result of changes in expenditure before and after the HET for rice was determined.
Rice, HET, Determination, Behavior, Variation