RECOGNIZING HOW UNIVERSITY SUSTAINABLE PERFORMANCE WITH STRATEGIC AGILITY AS A MEDIATING VARIABLE
Universities in Indonesia, in a phase of very tight competition in higher education services, of course, good management of higher education organizations is needed without neglecting its special aspects, not only through the application of the marketing concept, every individual in the organization must be able to see the vision and mission to be achieved. . Then supported by the preparation of the right tactical strategy so as to create a competitive advantage for tertiary institutions. This study aims to determine the effect of the relationship between Competitive Advantage, Digital Transformation and Resource Advantages on Sustainable Performance in tertiary institutions through Strategy Agility as a mediating variable. This research method was carried out by path analysis using Partial Least Square (Smart-PLS) software version 3.0 with a population of 66 private tertiary institutions located in the LLDikti III environment, namely private tertiary institutions, 198 respondents were taken using the random sampling method. The results of the study prove that Competitive Advantage has a positive and significant effect on Strategic Agility, Digital Transformation has a positive and significant effect on Strategic Agility, Resource Excellence has a positive effect on Strategic Agility, Competitive Advantage has a positive and significant effect on Higher Education Sustainable Performance, Digital Transformation has a positive effect and significant effect on Higher Education Sustainability Performance, Resource Advantage has a positive and significant effect on Higher Education Sustainability Performance, Strategic Agility has a positive and significant effect on Higher Education Sustainability Performance.
Competitive Advantage, Digital Transformation, Resource Advantages, Strategy Agility, Sustainable Performance of universities