THE ORGANIZATION'S APPROACH TO INNOVATIVE COMMUNICATIONS TOWARDS EXCELLENCE
Internal communication is a link and a tool that promotes mutual understanding and is a link. The relationship between employees in an organization is a management symbol that leads to effective organizational management. The purpose of this research is to investigate:) the level of importance, effectiveness of the development of innovation in corporate communications towards excellence 2) causal factors of the management strategy of the enterprise, participation in the organization, Work Motivation for work, The work environment and effectiveness of the development of innovation in corporate communications and 3) approach the effectiveness of the development of innovation in corporate communication towards excellence. This research uses a mixed methods research, quantitative research and qualitative research. This research uses mixed methods--quantitative research and qualitative research. In the quantitative research, geospatial sampling was used to select 100 or more company employees located in Bangkok. By using a threshold of 20 times the observed variables, the size of the sample is not less than 340 people. The tool used is a questionnaire. Data analysis has used structural equation models. In the qualitative research, semi-structured interviews were conducted with 17 key informants, including experts, senior executives, and the president of the association. The results showed that 1) the effectiveness of the development of innovation in corporate communication towards excellence is of great importance. 2) The factors influencing the effectiveness of the development of innovative enterprise communications are employee motivation for work, working environment, organizational management strategy, and organizational engagement, respectively. 3) Effective approaches to develop innovation in corporate communication towards excellence are forms of communication that are polite, easy to understand, brief, and concise. It also focuses on key content and messages so that employees are interested in and understand them easily. Technological communication innovations in organizations, such as digital technology, should be used. Communication channels should be increased to make it easier to reach the executive level. This is to create familiarity with and awareness of employees' problems. Information must also be checked before communicating. Training is provided to employees so they understand and strive towards the goals of the organization. The findings are useful to private sector organizations. It can be used to formulate policies and strategies for developing communications within the organization to be more effective.
Effectiveness / Developing Communication Innovations / Excellence