Overview

Original Research

BLOCK-CHAIN TECHNOLOGY TO BUILD PSYCHOLOGICAL BLOCK-CHAIN: A SUBJECTIVE ANALYSIS FOR SALES STRATEGIES

Dr. SAROJ KUMAR SAHOO 1, and SUMAN DE 2.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/FZW2Y   |   Author Affiliation: Asst. Professor, Department of Business Administration, Sambalpur University, Odisha, India 1; Research Scholar (PhD.), Department of Business Administration, Sambalpur University, Odisha, India 2.   |   Licensing: CC 4.0   |   Pg no: 2620-2634   |   Published on: 31-01-2023

Abstract

Block-chain as a technology appears to be a break-through competitive advantage, if integrated with behavioral dimensions for the marketing of insurance products/services. So, the main aim of the present study is to propose a conceptual frame-work (model) of psychological block-chain in the context of block-chain technology. Major outcomes of this study refers that the components (trust, confidence, & intention) of psychological block-chain are hierarchically ordered in the model with respect to the corresponding procedural hierarchy of ‘decentralization’, ‘interaction’ and ‘learning process’. These hierarchical considerations in total are reaching the ‘sales-closing’, which is the major contribution/novelty of the present study.

Keywords

Psychological Block-chain, Technology, Insurance, Framework, Model, Managerial Process.