THE INFLUENCE OF THE ULAMA ON THE PUBLIC'S INTEREST IN SELECTING THE THIBBUN NABAWI TREATMENT THROUGH SOCIAL MEDIA
Social media is a technological advancement that has the ability to deliver information quickly, correctly, effectively, and efficiently. Almost everyone needs access to online information. Socializing and interacting with other social media users has a significant impact on people's attitudes and behaviors. Furthermore, the content presented on social media must be sensitive to the needs of the community, including health-related information. Because the health of all humans has a significant impact on their lives. Therefore, social media also can be used to disseminate information about Islamic medicine (Thibbun Nabawi) and to introduce 16th-century treatments that the Prophet Muhammad SAW SAW inherited. The research method employs a literature review to assess and examine previous research publications related to the current inquiry. The findings of this study show that Ulama plays an important role in Islam since they are the Prophet Muhammad SAW SAW's successors. Ulama, as messengers of the Prophet Muhammad SAW, use the Al-Qur’an and Hadith to address societal issues, particularly those concerning health. The use of the cleric's persona in social media to disseminate information about the Prophet's Thibbun Nabawi has been very effective because clerics are typically viewed as extremely devout individuals with a high level of religious knowledge and assiduous in their worship. The community's interest in selecting Thibbun Nabawi's treatment via social media is linked to its belief that the information's citation source is reliable and not a hoax.
Thibbun Nabawi, social media, Ulama, communication, religious and health