THE EFFECT OF RELATIONSHIP BETWEEN MANAGEMENT AND SUPPLY CHAIN ON THE PERFORMANCE OF COMPANIES IN THE PALM OIL INDUSTRY MEDIATED BY COMPETITIVE ADVANTAGE
This research aims to analyze The National Palm Oil industry is the focus of this study's investigation of the competitive benefits of the relationship between supply chain management and corporate performance. This form of research is a quantitative study employing causal and descriptive research a sample of 30 from stakeholders of the National Palm Oil Industry Resilience Stability. Data is analyzed using the Structural Equation Model (SEM) in SmartPLS. The findings demonstrated that supply chain management positively and significantly affects company performance, that supply chain management positively and significantly affects competitive advantage, that competitive advantage positively and significantly affects company performance, and that competitive advantage is able to radiate influence between supply chain management and company performance.
supply chain management, competitive advantage, company performance