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Original Research

THE EFFECT OF THE ERP AND BUSINESS STRATEGY ON THE LEVEL OF SUPPLY CHAIN INTEGRATION AND BUSINESS OVERALL PERFORMANCE AT A POTASH COMPANY IN JORDAN

HANANDEH AHMAD 1, and MUSTAFA HAJIJ 2.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/7S89R   |   Author Affiliation: Applied Science Private University, Jordan 1; Santa Clara University, USA 2.   |   Licensing: CC 4.0   |   Pg no: 2526-2530   |   Published on: 31-01-2023

Abstract

The research main objective is to enter deeply in investigating the impact of enterprise resource planning system (ERP) and business strategy on the level of supply chain integration and business overall performance in potash firm in Jordan. The primary goal of this research is to develop a theoretical framework for examining the most important aspects that may affect integrating supply chain and enhancing business overall performance. The research also shows that supply chain integration and business overall performance is impacted by ERP presented by utility, modules, and implementation effectiveness. Also, the research summarized that business strategy which included business low-cost, business differentiation strategy, and business mixed strategy has a positive impact on supply chain integration and business overall performance. The novelty of this research is in its focus on the major roles played by ERP and business strategy on business overall performance at potash firm in Jordan.


Keywords

Enterprise resource planning (ERP). Business strategy, Supply chain integration, Business overall performance