SOCIAL MEDIA AND AGILE LEADERSHIP MODEL ON ENHANCING CUSTOMER LOYALTY AND EMPLOYEE PERFORMANCE IN JORDANIAN PRIVATE UNIVERSITIES
To that end, this article will analyze how social media and adaptable leadership might boost satisfaction levels among customers and productivity within an organization. The primary goal of this research is to develop a theoretical framework for examining the most important aspects that may affect the spread of social media and agile leadership among Jordanian private colleges. The research also shows that the customer loyalty and employee performance are impacted by social media, as represented by social media marketing, customer engagement, and brand loyalty, and leadership agility, as represented by agility, innovativeness, and risk taking. The results of this study suggest that businesses should begin applying practices related to the development of new products and services and the improvement of existing ones in order to boost their bottom line and the level of happiness among their clientele. The novelty of this research is in its focus on the major roles played by social media and leadership agility in increasing customer loyalty and employee performance at Jordanian private universities.
Social Media, Agile Leadership, Innovativeness, Risk Taking, Brand Loyalty Business Performance