FACTORS INFLUENCEING TO SUSTAINABILITY BRANDING OF PROFESSIONAL WUSHU, CHINA
This study explores the core factors that affect the sustainable development of Chinese professional martial arts
brands, and proposes optimization strategies to promote its long-term stable development. By means of literature
review, questionnaire survey and case analysis, this paper selects representative event brands such as "Wulin
Wind" and "Kunlun" and systematically analyzes the key variables of brand development, including sports
competition control, event quality and brand image. The results show that risk management, diversified
cooperation and information management are the core elements of event operation, and the reliability,
responsiveness and security of event quality directly affect brand image and consumer loyalty. Lack of
internationalization, lack of standardization and shortage of talents are the main obstacles restricting brand
development. Based on this, suggestions are put forward to optimize risk management, strengthen diversified
cooperation, use information technology to improve the quality of events and promote internationalization
strategy, so as to realize the organic unity of cultural inheritance, economic benefits and international influence of
the brand.
Professional Martial Arts Brand; Sustainable Development; Quality of the Event; Brand Internationalization.