MEDIA ORGANIZATION STRATEGY TO INCREASE JOURNALIST COMPETENCE IN NEWS DEVELOPMENT AND PRESENTATION QUALITY ON TELEVISION MEDIA
Improving the performance of journalists is determined by credible competency standards in producing news and inviting the public to participate in supporting development, helping to ward off fake news and disinformation that can harm the country and society. Competency standards are a measure of journalists' professionalism in protecting the public interest and people's rights, as well as maintaining the honor of the journalist profession. The research aims to analyze information needs based on stakeholder perspectives, media organization support for journalist competence and quality news presentation, as well as strategies to increase the capacity of development journalists. The research methodology uses mixed methods with a sequential explanatory strategic approach. The research population consists of television journalists with news segmentation. The research sample was 240 journalists from 5 television stations, calculated using the Slovin formula. Researchers also interviewed community leaders, business world observers, government officials, political observers, and representatives of administrators and managers of independent and dependent media organizations. This research contains six independent variables, namely: information needs from the perspective of society (X1), information needs from the perspective of the business world (X2), information needs from the perspective of the business world (X3), information needs from the government perspective (X4), press and media institutions (X5), and three dependent variables, that is, journalist competency (Y1) and news quality (Y2)—quantitative data analysis using Structural Equation Modeling (SEM) PLS. Support from media organizations influences competence, meaning that the role of media organizations is to pay attention to the quality of news by providing training and education, as well as testing journalists' competence to obtain journalist competency certification to maintain media credibility, considering that news is still a reference for the truth of information. The competence of journalists influences the presentation of news and development information so that the news broadcast has an impact on the audience and stakeholders. Highly competent journalists will produce quality news and have an impact on the audience. The professional competence of journalists, communication, mastering special media knowledge, and having a social orientation as a journalist has been assessed as competencies. The quality of news presentation is not influenced by information needs based on society's perspective. It does not influence the quality of development messages, but it does influence the quality of news. The strategy to increase the competence of development journalists requires collaboration between media organizations and government agencies that oversee the media, working together to hold various journalistic trainings, digital media technical skills pieces of training, and competency tests.
Competence of Development Journalists, Development Communication, News Quality, Media Organizations.