Overview

Original Research

THE IMPACT OF ADOPTING SUSTAINABILITY PRACTICES ON THE ECONOMIC AND FINANCIAL PERFORMANCE OF FRUIT PRODUCTION

ALI ALSHARAFAT 1, BASSAM ALDESEIT 2, HANAN AREF HASAN 3, SAMAR SHAWAQFEH 4, and BAHA’A M. ABU SALMA 5.

Vol 19, No 02 ( 2024 )   |  DOI: 10.5281/zenodo.10683365   |   Author Affiliation: Climate Change, Sustainable Agriculture and Food Security Program (CCSAFS), Faculty of Agriculture, Jerash University 1; Department of Economics and Agricultural Extension, Faculty of Agriculture, Jerash University 2; Department of Plant Production and Protection, Faculty of Agriculture, Jerash University 3,4; Department of Food Science and Nutrition, Faculty of Agriculture, Jerash University 5.   |   Licensing: CC 4.0   |   Pg no: 345-358   |   Published on: 08-02-2024

Abstract

Sustainability has gained a lot of attention, as investors are turning their attention toward this important concept in their enterprises. This study aimed to reveal the impact of adopting sustainable agricultural practices on fruit production's economic and financial sustainability. The study provided empirical evidence that there is a positive impact of adopting sustainability practices on the economic and financial performance of fruit production. A random sample of 151 fruit growers in the Shobak area in Jordan has been interviewed using a research questionnaire developed based on a set of previous relevant studies. The study used a Five-point Likert Scale to determine the level of adopting sustainability practices by fruit producers in the area. The study's results revealed that adopting sustainability practices results in high positive values of productivity index and profitability measures such as gross margin, net farm income and net profit margin, and debt to assets ratio. Based on the results of this study, it is recommended that the adoption of sustainability measures be promoted in other regions of fruit production in Jordan.

Keywords

Sustainability; Practices; Fruit Production; Profitability