Overview

Original Research

CUSTOMERS' SATISFACTION WITH E-COMMERCE BUSINESS THROUGH FACEBOOK IN BANGLADESH: SERVICE RECEIVER’S PERSPECTIVE

MD. RUHUL AMIN 1, MD. HAFIZUL ISLAM 2, ATIFA KAFI 3, MD. FIROZ AL MAMUN 4, and SHERINA KHATUN 5.

Vol 19, No 02 ( 2024 )   |  DOI: 10.5281/zenodo.10628191   |   Author Affiliation: PhD, Associate Professor, Department of Public Administration, Comilla University, Cumilla. Bangladesh 1; Assistant Professor, Department of Development Studies, Islamic University, Kushtia, Bangladesh 2,3; Assistant Professor, Department of Political Science, Islamic University, Kushtia, Bangladesh 4,5;   |   Licensing: CC 4.0   |   Pg no: 68-89   |   Published on: 05-02-2024

Abstract

Bangladesh's fast-growing e-commerce, especially on Facebook, has changed business and consumer behavior. This research investigates consumer satisfaction with Bangladeshi Facebook e-commerce companies, focusing on trust, product quality, payment security, communication, logistics, and customer service. Bangladesh, with over 160 million people, is a potential e-commerce market, and Facebook is a major way for businesses to reach a wide audience. Online shopping is convenient, but problems persist. Customers often question the validity and dependability of products and services advertised on Facebook-based e-commerce platforms, casting doubt on the industry's trustworthiness. Product and service quality, payment security, and communication and customer support issues are major concerns. This study seeks to understand Bangladeshi Facebook e-commerce consumer satisfaction. The research examines the delicate interaction of these factors to improve the e-commerce experience, build trust, and maintain Bangladesh's digital economy. Bangladesh is at the crossroads of digital revolution, and e-commerce optimization can reinvent the business environment and consumer experience to help it become more prosperous and inclusive.

Keywords

E-Commerce, Online Shopping, Consumer, Technology, Satisfaction.