CULTURAL SUSTAINABILITY AND SOCIAL SUSTAINABILITY INFLUENCES ON THE SUSTAINABILITY OF RURAL MUSEUMS IN CHINA
Background-Rural museums are important cultural institutions in rural areas and play an important role in the stable development of rural areas in China. Studying the impact of cultural sustainability and social sustainability on the sustainability of rural museums can provide theoretical reference for the sustainable development of rural museums in China, as well as the formulation of government cultural policies and rural development policies. Purpose-The research purpose of this paper is to determine the relationship between cultural sustainability, social sustainability and rural museum sustainability. Methodology-We use empirical research methods to test the proposed hypotheses. Finding-Through the analysis results, we found that cultural sustainability positively affects the sustainability of rural museums; social sustainability positively affects the sustainability of rural museums; cultural sustainability positively affects social sustainability; social sustainability has a positive impact on cultural sustainability and rural museum sustainability. There is a mediating effect between them. This shows that our hypothesis is valid. Conclusion/contribution-The contribution of this work is to identify the relationship between cultural sustainability, social sustainability and rural museum sustainability, and provide reference theories and methods for rural museum sustainability research. .
Chinese Rural Museum; Museum Sustainability; Museum Relevance; Sustainable Development; Structural Equation Model.