BRAND POSITIONING MANAGEMENT OF CHINESE Cun BA EVENT VIA SPECTATOR BRAND AWARENESS
With the gradual development of material conditions in society, the fulfillment of spiritual and cultural needs has become a goal that people are pursuing. Sports is an important way to satisfy people's spiritual and cultural needs, and plays an important contribution to the development of the country. As a core product in the field of sports, competition performance naturally occupies a certain space in the national policy. Basketball, as one of Chinese "three major sports", has a solid and large mass base, regardless of age, gender, and region, you can see fans shouting for basketball everywhere. Sports event are an important carrier for people to participate in sports activities, and the development of sports event in the countryside is in a bottleneck stage. The "Beautiful Countryside" series of Chinese Cun BA event in Qiandongnan, Guizhou Province, has been a hot success, providing effective reference value for the development of rural revitalization with the help of sports event. It provides an effective reference value for the development of rural revitalization through sports event. As a new sports industry, the Chinese Cun BA event has not yet established its brand effect. In the face of the vast and commercially valuable domestic market, it is the most important task for the future development of Cun BA to correctly position its brand, conform to the mind of potential customers and compete for consumers. As a result, this study helps to understand the current brand awareness status of China Cun BA event audiences, the current situation of event brand positioning, related influencing factors and model promotion and application, and plays a certain theoretical and practical role in the development of China Cun BA event brand positioning.
Brand Positioning, Chinese Cun BA event, Spectator sport, Brand Awareness, Brand identity, Perceived value.