STRATEGIC MANAGEMENT IN AN EFFORT TO INCREASE COMPETITIVENESS AT MTsN - (DESCRIPTIVE STUDY AT MTsN 1 WEST KOTAWARINGIN REGENCY AND MTsN 1 PALANGKA RAYA CITY, CENTRAL KALIMANTAN PROVINCE)
The problem of Madrasah strategic management in an effort to increase competitiveness lies not only in the managerial abilities of the madrasa head himself, maximum participation from teachers and students, as well as the involvement of parents and the community, but also the lack of optimal image branding efforts carried out by the Madrasah. This research aims to describe and analyze environmental analysis, formulation, implementation and evaluation of madrasah strategic management in an effort to increase competitiveness. This research uses a qualitative approach with descriptive methods. The results of this research found: (1) the environmental analysis carried out by the madrasah was prepared based on the principles of environmental analysis. (2) The strategic formulation in an effort to increase the competitiveness of MTsN at these two MTs is in accordance with the concept using SWOT analysis. (3) Strategic implementation at these two MTs has implemented the principles of strategic management evaluation. (4) Strategic evaluation in an effort to increase competitiveness has been carried out based on madrasah self-evaluation. In general, this research also concluded that strategic management has been implemented based on strategic management principles, although it has not been supported by complete data so that the institution's goals have not been achieved holistically.
Strategic Management and Competitiveness.