Overview

Original Research

THE INFLUENCE OF CAREER COMPETENCE, AI THREATS PERCEPTION AND PSYCHOLOGICAL CAPITAL ON INNOVATION BEHAVIOR OF AGRITECH COMPANIES IN CHINA

MUYI YANG 1, CHAITHANASKORN PHAWITPIRIYAKLITI 2, SID TERASON 3, JONGDEE PHUSALUX 4, ANAN WANG 5.

Vol 19, No 01 ( 2024 )   |  DOI: 10.5281/zenodo.10603202   |   Author Affiliation: College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand 1,2,4,5; Faculty of Sports Science, Kasetsart University, Thailand 3.   |   Licensing: CC 4.0   |   Pg no: 1124-1137   |   Published on: 29-01-2024

Abstract

Innovation can promote the development and progress of organizations; agricultural researchers, technology companies and agricultural management agencies are striving to innovate to achieve the goal of smart agriculture. This paper takes the top 20 agricultural technology companies in Zhejiang Province as the research object to explore the influence of career competence, AI threats perception and psychological capital on innovation behavior and takes self-control as a variable to explore the mediating effect of it. The conclusions are as follows: career competence, AI threats perception and psychological capital will promote innovation behavior, self-control mediates the relationship between career competence, AI threats perception and psychological capital will improve innovation behavior.

Keywords

Career competence; AI threats perception; Psychological Capital, Self-control; Innovation Behavior.