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Original Research

FINDINGS OF THE MODEL OF SUSTAINABLE TOURISM DEVELOPMENT IN KUNMING CITY, CHINA

PEI MAO 1, NIYOM SUWANDEJ 2, and MOOKTRA THONGVES 3.

Vol 19, No 02 ( 2024 )   |  DOI: 10.5281/zenodo.10669207   |   Author Affiliation: Doctor of Philosophy Program Student, College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 1; Assistant Professor, PhD, Innovation Management College, Suan Sunandha Rajabhat University, Bangkok, Thailand 2; College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 3.   |   Licensing: CC 4.0   |   Pg no: 573-583   |   Published on: 16-02-2024

Abstract

To facilitate the sustainable development of Kunming's tourist sector, it is imperative to integrate the synergistic efforts of economic, social, cultural, and environmental conservation. This growth plan aims to mitigate the negative environmental impacts and improve the overall quality of life for the tourist population, while simultaneously maintaining Kunming's competitiveness as a popular destination for tourists. The city of Kunming in Yunnan Province possesses a diverse array of natural and cultural tourism assets. The local administration in Kunming is actively endorsing various policies and initiatives aimed at preserving these resources and fostering sustainable growth in the tourist sector. Key findings indicate that stakeholders recognize the need for collaboration and shared responsibility to promote sustainability. However, there are significant threats to sustainable practices, such as environmental degradation and cultural erosion, which require immediate attention. The crucial role of ecology in tourism highlights the necessity of preserving Kunming's rich biodiversity and unique landscapes—both for health and as part of the city's appeal. The study concludes with recommendations for inclusive economic growth, stakeholder engagement, and infrastructural advancements to foster a sustainable tourism environment in Kunming. It advocates for policies that are adaptive and resilient, capable of anticipating future sustainability challenges while maximizing the current opportunities within Kunming’s tourism industry.


Keywords

Sustainable Tourism Development, Environmentally Sustainable Development, Tourism Development.